International Marketing 7th Edition

International Marketing 7th Edition is a comprehensive and up-to-date textbook that covers all aspects of modern international marketing. The book is ideal for students who want to understand the complex challenges and opportunities associated with marketing products and services across national borders. It includes a wide range of topics, including globalization, cultural marketing, international pricing, distribution, communication, branding, and ethical international marketing. The book is written in an accessible and engaging style, and it is rich in examples and cases from the real world.